Lincoln entrepreneur Stuart Maclaren has featured on national TV channel QVC to promote products on behalf of his company Santa Sacks.
The owner of Lincoln-based firms Your Print Partner and Santa Sacks Ltd featured on QVC on November 24, as part of a Christmas gifts feature.
Stuart, alongside QVC presenter Jill Franks, showcased a range of Santa Sacks products including a personalised advent calendar, Christmas stockings and the company’s star product, the personalised Santa sacks themselves.
Stuart told Lincolnshire Business: “From early indications it looks like we have done just over 800 orders in the 17 minutes of airtime we had on QVC.
“This product will stay on QVC and we will be on air again, as it has proven to be quite popular.
“It was nerve-wracking because you have loads of cameras pointing at you, but it was a very exciting and a different way of selling.
“It was amazing to see people ordering our products in real time and to see how many people were watching.
“Santa sacks is getting bigger and bigger every year and this is just one part of our strategic plan.
“Now we have been on QVC it has opened more doors.
“We have been approached by another TV channel and also a number of magazines.
“This was a QVC world first selling personalised products and this could launch a whole new way of selling for them.”