Leisure brand Go Outdoors, which has stores in Lincoln and Scunthorpe, has been sold to rival company JD Sports in a £112 million deal.
Some 58 Go Outdoors stores across the country, which sells a range of outdoor activity gear from walking shoes to tents, will become part of the JD group.
JD Group already owns High Street stores Scotts, Blacks and Millets.
As part of the deal with former owners YFM Equity Partners and 3i Group, Go Outdoors founders Paul Caplan and John Graham will leave the business.
JD Sports chief executive, Peter Cowgill, said: “Go Outdoors is a great addition to our existing outdoor business.
“The minimal overlap in store locations and their out-of-town, one-stop retailer approach complements the work we have done on the high street with Blacks and Millets. I am excited by the future prospects this holds for the JD group.”
No operational changes have been announced for the 58 Go Outdoors stores.