The first Home Bargains store in Lincoln is set to open in Tritton Retail Park in April after a £600,000 investment.
The new store, which sells branded products at low prices, is expected to created around 50 jobs.
Its product range includes homewares, health and beauty essentials, sweets, snacks and drinks, as well as fresh and frozen food.
This is the first Home Bargains outlet in Lincoln and will join over 400 stores across the UK.
Joe Morris, operations director at Home Bargains, said: “We’re thrilled to confirm the opening of a new store in Lincoln and we’re looking forward to welcoming new customers.
“We work hard to offer our customers exactly what they need from us, which is high-quality products for the home and garden at exceptionally low prices, and are confident that Tritton Retail Park will be a great location for Home Bargains.”