Grimsby

Lincolnshire web design firm gains new focus with rebrand

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Grimsby-based web design agency Laser Red has a fresh new look to coincide with the its expansion into new digital marketing services.

Following a successful 2016, where the company grew in size, turnover and profit as well as moving into a larger premises, Laser Red has managed to increase revenue from its clients by 216% using email marketing.

The new look website and brand is meant to reflect the company’s new direction.

Liam O’Leary Managing Director and New Business Manager for Laser Red said: “The new branding brings a fresher more striking look, including a slick new website.

“Due to increased demand, this year we are expanding our digital marketing services to cover SEO, PPC, email and social media marketing.

“You can expect us to be getting more involved with our clients by helping deliver more business to their virtual doors through fantastic web solutions and online marketing.

“Website development has always been our focus, but due to increased demand from our clients we felt the need to offer an extended service.”

Liam is keen to help new clients with tips and tricks in digital marketing for 2017, including video and email marketing campaigns.

“Video is key for 2017,” Liam said. “It is a great way to increase brand awareness, giving you the opportunity to interact directly with your audience.

“We have been trialling this on our own Facebook page, and have seen a huge increase in engagement.

“We are also seeing an increased trend for segmenting and targeting email marketing campaigns.

“We want our client’s emails to stand out in a very crowded email inbox, and we are constantly testing and measuring new methods to ensure great results.”