BT will use virtual reality to recruit 15 Lincolnshire trainee engineers as part of a mass recruitment across the East Midlands for Openreach.
The telecoms giant is looking to recruit more than 70 people across the region including in Boston, Gainsborough, Grantham, Lincoln, Market Deeping and Spalding.
Potential candidates will be able to discover exactly what life as a field engineer involves, with the help of virtual reality (VR).
The company is trialling a VR experience, which enables interested applicants to don a headset and experience climbing a telephone pole or exploring the local exchange building in immersive 3D, from the perspective of a real engineer.
New trainees will embark on a tailored 12 month accredited learning programme – including on-the-job experience and culminating with the attainment of an externally recognised qualification for IT, Software and Telecoms professionals.
It is part of a UK-wide initiative to hire 1,500 trainee engineers over the next eight months.
Kevin Brady, human resources director for Openreach, said: “Everyone wonders what it might be like to work for a company when they apply for a job, but we’re giving people the ability to physically see it and experience it for themselves.
“We get people from all walks of life applying for roles at Openreach and an increasing number of women wanting to be engineers, which is fantastic.
“Becoming an engineer can be a very rewarding career choice, and of course some aspects of the job are both mentally and physically challenging.
“We know, for example, that climbing a pole for the first time can be daunting for new recruits, and that’s why we wanted to give people a real insight into what’s involved.
“Hopefully it will help them to make a more informed decision when they come to apply.”
Previously, regulators Ofcom, had provided a list of demands to BT which, if were not adhered to, would have seen the company forced to separate from Openreach.
However, Ofcom confirmed on Friday, March 17 that the company had agreed to all the changes needed to address its competitors’ concerns.