With more than 100,000 people expected to attend the city’s Weekend at the Asylum Steampunk festival this bank holiday, Lincoln businesses are preparing for a trade boost.
A variety of events will be taking place across the city centre from Friday, August 25 to Monday, August 28 and some businesses are hoping to cash in with the success of the festival.
Lincolnshire Business visited three independent businesses who will be celebrating Steampunk this weekend.
Official festival ale
Lincolnshire Brewing Company have teamed up with organisers for Weekend at The Asylum and have produced the official beer of the festival with The Crafty Bottle supplying the drink.
Claire Brown, one of the owners of Lincolnshire Brewing Company and The Crafty Bottle, said: “The idea has been running for almost a year and we got in touch with the organisers to confirm the Asylum beer will be the official beer of the festival.
“We have already sold a lot of bottles and the brewery has been flat out ensuring we have enough stock for the weekend.
“The festival is really important for local businesses and I love watching it and it also brings in so many people into the city.”
‘Busiest weekend after Christmas market’
Sasha Drennan of Lindum Books said she’s very excited for the Steampunk festival and she’ll even be dressing up across the weekend.
“We’ve had Steampunk books in the shop since the beginning of the week and they’ve been selling well already,” said Sasha.
“People appear to be getting to the festival quite early this year by the looks of it.
“We try and stock books about Steampunk and books by some of the authors and publishers appearing at the festival this weekend and we’ll also be dressing up in the shop as well.
“For us, Steampunk is very important as it’s one of the busiest times of the year, in fact it’s one of the busiest weekends of the year after the Christmas Market weekend.”
Weird and wonderful outfits
Clothes shop Tasty Vintage have been doing their best to prepare for the weekend ahead.
Harriet Ulph told Lincolnshire Business: “I’ver made sure I’ve got any antique clothing out and anything a bit weird and wonderful from upstairs.
“I think it’s going to be really busy. Last year I noticed it got busy on the Thursday, so from now until Monday night I expect it’s going to be quite busy.
“The festival is great for local businesses, as we’ve seen it grow over the last few years, it’s getting to almost Christmas Market busyness.”