The Lincolnshire Wolds and the surrounding areas has benefitted from a huge boost in tourism, according to a visitor report.
The report, which looks at tourism in the area between 2014 to 2016, has found that the economic impact of tourism has grown from £153 million to £166.58 million.
East Lindsey District Councillor Adam Grist said: “We are delighted the findings show a continued increase in the value of tourism to the Wolds, which is very encouraging for our many residents and businesses.
“With more people taking holidays at home, it is vital that we boost the profile of the Wolds, which has been an Area of Outstanding Natural Beauty for more than 40 years, but largely undiscovered as a diverse visitor destination.
“The area has so much to offer and we must ensure that we take every opportunity to showcase all of the hidden gems around us.”
A rise of people visiting the area that use self-catered accommodation was also found in the report.
Owner of Greetham Retreat cottages near Horncastle, Rob Folwell, said: “We’ve been extremely busy over the last two years, and we have noticed an increase in the number of visitors coming here for the first time as well as those making return trips.
“We get people from all over the country visiting us. There is a perception that Lincolnshire is completely flat and visitors to the Wolds are always pleasantly surprised by the beautiful rolling landscape.
“People know about the Cotswolds and the Lake District but the Lincolnshire Wolds are not well known nationally. The findings of this report will be welcome news for businesses that rely on tourism as well as the wider economy.”