A £500,000 grant from VisitEngland, along with funding from Lincolnshire County Council and other partners, is to be used for a collaborative project to attract US tourists.
The Connections project will produce a series of new, immersive, English-themed visitor experiences specifically for the American market, encouraging visitors to explore regions beyond London.
A large-scale collaboration between 13 destinations, Connections will develop tourism products in the lead up to 2020, the 400th anniversary of the Mayflower’s historic voyage to the New World.
It also will look into other themes with significant appeal to US visitors, such as Magna Carta and the rule of law, Virginia and early American colonisation, WW2, US military and the ‘special relationship’.
Councillor Colin Davie, Executive Member for Tourism, said: “We want to tap into the Americans’ fascination with the many connections between England and the US – our shared history, language, culture and ancestry.
“Our aim is to inspire as many visitors as possible to discover their roots and the authenticity of local English culture.
“We’ll be working closely with our partners to make sure our Americans cousins know all about the fantastic experiences we have to offer.”
VisitEngland Chief Executive, Sally Balcombe, added: “Our research shows that many US visitors come to Britain due to historic family connections and these ancestry themed itineraries will inspire them to explore more of regional England.”