East Midlands

Baby-faced entrepreneur secures investment from Dragons’ Den

A 23-year-old ‘baby-faced’ entrepreneur from Nottingham secured a £30,000 investment via the BBC show Dragons’ Den.

Ed Hollands came up with his business idea soon after completing a business studies degree at the University of Derby.

Derby-based DrivenMedia puts advertisements on “spare space” on lorries, and in doing so creates moving billboards that get seen by many drivers on the road.

Ed displays models of his advertising service. Photo: BBC

Ed got the idea of mobile billboards on a morning walk when he saw several large, plain lorries queuing at a busy roundabout as rush hour traffic began to build.

Appearing on Dragon’s Den on BBC Two on Sunday, February 11, Ed proposed an investment of £30,000 for 10% of his business.

The business idea revolves around using trucks as mobile billboards. Photo: BBC

Following some intense questioning, four dragons declared themselves out, leaving the deal resting on the decision of newcomer Jenny Campbell.

Jenny founded YourCash, a provider of cash machines, before selling the business in October 2016 for £50 million.

Jenny opted to invest in the business, offering the full amount of money for double the equity on the table. After a split second of consideration, Ed agreed the proposal and the deal was done.

Jenny Campbell offered all the money for 20%. Photo: BBC

Speaking after the programme, Ed said: “I’m delighted to say that Jenny’s investment has been finalised and completed and has been used on a number of projects including our fleet of trucks. Can’t believe I’ve managed to keep it a secret for this long.”

Bev Crighton, employer engagement lead at the University of Derby, said: “Ed always had ambitions to start a business and when he did we took advertising not only to show our support – it is a simply a great business idea.”