Grantham design agency hires Creative Director as part of rebrand

A Grantham-based design agency has invested in a new Creative Director as part of its recent rebrand.

Lenco International, a global design agency based in Grantham, launched its new brand, symbolised by the introduction of a new logo and visual identity that signifies its ‘momentum and evolution’.

The new design for Lenco

Lenco has produced designs for signage, wayfinding and branding for the cruise industry, as well as luxury hotels, tourist destinations and shopping centres over the last 28 years.

Alongside this rebrand, the company has invested in a new Creative Director, Derek King to help steer the firm forward.

Len Levick, CEO at Lenco told Lincolnshire Business: “Lenco has invested in a new Creative Director to steer the creative output for all media.

“Our new Creative Director brings a wealth of experience from the some of biggest London agencies.

“With the new team in place Lenco decided that the time was right for a new identity and website.

“The launch of our new brand kicks off a new era at Lenco that speaks to who we are as a company and is a direct reflection of our brand values we deliver to our clients – dynamic, modern and bold.

“We are proud that our brand will now illustrate how far Lenco has come in its 28-year history. We’ve evolved from a small design consultancy company in the UK, to an international business serving a wide range of our clients’ development and design needs.”

Creative Director Derek King added: “We have given ourselves a bit of TLC, and brought our brand, website and look up to date.

“We wanted to display our skills, by demonstrating what we are capable of.”