Is this the new Instagram? We check out Vero, the ad-free social network

The app Vero has been around for three years but this week shot up from 99 to number one in the UK Apple App Store. Lincolnshire Business tried the latest craze to see what it’s all about.

Vero, meaning true in Latin, was first brought to life in 2015 in New York by Ayman Hariri as a new social network that aimed to ‘radically change the way consumers think and interact online’.

Dubbed as a ‘relationship-first’ social network, Vero focuses on providing users with a unique platform to share content and interact with others, by mirroring real world relationships in an online setting.

Photo: Vero

How does it work?

At the moment, Vero is offering its first million users a free subscription to the app for life, however the owners plan to make the platform subscription based.

Users will pay a yearly fee to ensure the network remains advertising-free, and enables Vero to focus on delivering social experiences.

At the time of writing it is unknown how much this fee will be.


Photo: Vero

The Feed

The feed is composed of your posts and the posts of people you’re either connected with or people you follow. This will be offered in a reverse chronological order – similar to the original concepts of Facebook and Instagram.

Vero doesn’t curate it, manipulate it, insert advertising in it, or hold back posts. You see what has been shared with you, when it’s been shared with you.


Every post from you and your friends goes straight in your ‘Collections’, which is your own personal library of recommendations and passions.

Buy Now

The app lets you search and tap to buy items through the website itself – meaning you are not sent to a different site to make a purchase.

Vero Chat

You can also talk and connect with friends through the Vero Chat, which is basically direct messaging.

Photo: Vero

Users’ opinions

At the time of writing, Vero is rated 2.2 stars out of 5 on the Apple Store and 2.5 stars out of 5 on Google Play.

Many users seem to like the concept, however have said improvement is needed for this app to be a success.

One user said: “I won’t lie, this is an app with great potential as an everyday social media people use.

“Just like every app that first starts out, it needs improvement. The layout to me is a bit confusing at first, but easy to get used to.”

Another user added: “I love this app so far.

“Its interface is very similar to Instagram but stays original for the most part. No ads is always great as well.”

One Android user said: “Love the idea and think it could be really great, but the app doesn’t want to load up most of the time.

“When it does load up, getting your content to post takes ages.

Photo: Vero

“Took me about 10 or more tries to even get one post up and running. Lots of bugs that need fixing but I really hope it’s up and running well in the future.”

Ayman Hariri, CEO and Co-Founder of Vero said: “We have created a platform where users can express themselves in the most natural way possible.

“Social networks tend to treat online relationships as a one-size-fits-all model, and that simply isn’t the way people interact in real life.

“At Vero, we’ve figured out a way to humanize online relationships and replicate these one-to-one communication nuances.”

Vero is available free for a limited time on the Apple App Store and on Google Play.