Lincolnshire will receive a slice of £1 million to enhance its tourism offer to European visitors.
Following a bid for funding, the East of England Touring Route project — which includes Lincolnshire — has received £1 million from Discover England.
The new East of England Touring Route is a 300-mile journey that spans the length of Eastern England from London to Northumberland.
It will unite well-known destinations with those that are off-the beaten track, developing itineraries for international visitors that include attractions, accommodation options, places to eat and activities to provide a rich cultural and quintessentially English experience.
In Lincolnshire it will encourage overseas tourists to visit Lincoln Castle and Cathedral, Doddington Hall, Stokes Coffee at The Lawn, International Bomber Command Centre, take part in the Mayflower Trail and visit Gainsborough Old Hall, as well as other attractions and accommodation close the A1 road in Sleaford and Stamford.
Visit Lincoln supported the successful application to the government’s Discover England Fund.
Lydia Rusling, Head of Visit Lincoln, said: “Lincolnshire has so much for international visitors.
“This is a significant investment and will link Lincolnshire with other Eastern England destinations resulting in more visitors and more money being spent in the local economy.”